Being proactive is the result of a successful continual improvement process

Being proactive is the result of a successful continual improvement process


Odile Poupart, CPA, CA

Senior Director, Finance et administration

Since my arrival at Blue Bridge, I have seen the company in constant development, and I am thrilled to be part of this upward movement.

We build entrepreneurial confidence through trial and error, but the essential thing is to dare to think differently and to periodically question ourselves.

Continual improvement is my hobbyhorse and here is how I see it being implemented in an SME in the financial services industry.

First, let’s take a look at a short definition.

A continual improvement process is an ongoing effort to improve products, services, or processes. These efforts can seek “incremental” improvement over time or “breakthrough” improvement all at once.[1]

In other words, it’s reviewing our way of doing things by asking questions such as “Is this the quickest method that gives the best results?” or “Am I the best person to do it?”

Why the desire to introduce a continual improvement process at Blue Bridge?

For the client! To always improve client service, by reducing wasted time, by minimizing risks, especially to our reputation, by providing sound advice at the right moment and in the best way… all with discretion.

With entrepreneurship at its core, Blue Bridge is always looking to surpass itself and perform even better. In my view, a company that doesn’t constantly seek to do better is sure to disappear.

How can continual improvement take place at Blue Bridge?

Not through revolution or transformation, but through questioning. As I was saying, I invite employees to identify points for improvement and share this information at the management level. We also encourage professional development.

In concrete terms, we act in ways to reduce paper consumption, improve the efficiency of our communications and meetings, and be transparent. We work to cultivate an environment where employees feel free to openly express their opinions and ideas.

What is important here is the word “continual.” In our line of work, everything comes down to continuity and longevity.

The next step? We must continue to question ourselves and always strive for improvement. To finish I would like to quote Einstein who said it all:

“Insanity is doing the same thing over and over again and expecting different results.”—Einstein